Software & AI

Software-Driven Freedom in Mobility and Innovative Experiences

Hyundai Motor Group is building a future where people and objects are seamlessly connected through networks to realize optimal mobility services, ensuring that everyone can equally enjoy the freedom of movement.

To this end, the Group has established and is actively executing its mid- to long-term strategy, SDx (Software-Defined Everything), centered on software and AI.

SDx goes beyond the development of Software-Defined Vehicles (SDVs). It represents a strategic initiative to connect all modes of mobility and services—including vehicles and urban infrastructure—through software and AI, thereby creating an integrated mobility ecosystem.

Software-driven mobility enables customers to experience safer and more comfortable mobility, while establishing a foundation that enables agile and flexible responses to diverse market dynamics and evolving customer needs.

In addition, Hyundai Motor Group is developing proprietary autonomous driving technologies to realize a self-evolving mobility industry. Beginning in late 2027, the Group plans to mass-produce Level 2+ autonomous driving technologies in phases. These technologies will be offered through an open program accessible not only within the Group but also to global partners, further broadening and strengthening the autonomous driving ecosystem.

SDX

SDx is Hyundai Motor Group’s core strategy to ensure that customers continue to experience evolving features and services even after purchasing a product. Built on advanced software capabilities, SDx connects the entire mobility value chain—from hardware devices to software platforms and mobility solutions—integrating all domains related to movement. Through this comprehensive connectivity, the Group delivers more convenient, personalized, and continuously evolving mobility experiences.
Autonomous Driving

Guided by its development philosophy of “Universal Safety” and “Selective Convenience,” Hyundai Motor Group is advancing autonomous driving technologies in collaboration with leading global IT companies that bring specialized expertise across multiple domains. Looking ahead, the Group plans to progressively introduce Level 4 and Level 5 autonomous driving technologies, further redefining the future standards of safe and intelligent mobility.