Genesis Magma Racing is the Genesis brand's motorsports team. Magma is Genesis' high-performance program—an expression of the brand's intent to expand into the performance arena. As a signature color and symbol, Magma is positioned as confident and passionate, yet calm and humble—framed as a distinctly Korean sensibility. In its first appearance at the 2025 European Le Mans Series season opener, Genesis Magma Racing signaled a strong start with an LMP2 (Le Mans Prototype 2) class win and second overall in the race.