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From Exploration to Insight: Discover UX in Motion

From experience to insight, a journey through the flow of UX research

This program enables visitors to experience the content of the UX Studio more easily and conveniently.

Explore interactive programs shaped by your curiosity

Various program formats are available depending on visitors’ prior knowledge and preferences.

Standard

Standard

Designed for visitors new to UX, this program introduces key content in an accessible way and offers hands-on experiences.

  • Duration 30 minutes
  • Target audience Visitors new to UX
  • Program capacity Up to 10 people per session
  • Price Free
  • Reservations Online and on-site reservations available
  • The Advanced Research Lab is not included.
Standard+

Standard+

An extended version of the Standard program, this session includes UX research activities and opportunities to share feedback.

  • Duration 40 minutes
  • Target audience Visitors interested in UX
  • Program capacity Up to 10 people per session
  • Price Free
  • Reservations Online and on-site reservations available
  • The Advanced Research Lab is not included.
  • Visitors will participate using their own mobile device.
Professional

Professional

Designed for visitors with a strong interest in UX, the program provides deeper insights into key content and direct participation in real-world UX research.

  • Duration 60 minutes
  • Target audience Visitors highly interested in UX
  • Program capacity Up to 4 people per session
  • Price Free
  • Reservations Online and on-site reservations available
  • The collected data will be used as research material for the development of future mobility by HMG.
  • Self-guided visits

    Visitors may freely visit and experience the studio during operating hours (11:00 AM to 8:00 PM).

  • Group visits

    For groups of 10 or more, standard program reservations can be made through the UX Studio Seoul operations office.
    Please contact the UX Studio Seoul operations office for more information.
    (Email: uxstudio@hyundai.com)
    Support available in Korean and English